Consulting Call with Antonio Bortolotti

 

RESOURCES

VRMA - Vacation Rental Managers Associationhttps://www.vrma.org/

This is the Association I mentioned at the beginning of our call; they also run conferences in the US, great for networking and learning from industry pros; attended by Airbnb, Vrbo, Booking & other OTAs execs, Property Managers, Software providers, Vendors, and key people in the industry.

PICTURES -

Tyann Marcink - Tyann owns a number of properties each with different characteristics; she has a background in photography and could be worth emailing her: [email protected]

She's currently developing a new property (https://bransonfamilyretreats.com/highland/) and it may be interesting to check the website she put together, describing something not yet there; check the copy, how she' worked on here target clientele to identify what they need, and she's played with their imagination. After all, remember that you're selling a dream so you need to be able to communicate this well and tap into your ideal traveler psychology.

SAMPLE WEBSITES  to get inspired for visual storytelling, structure and elements used:

https://casamarazulsanpancho.com/

https://annamariaislandbeachrentals.com/

https://annamariaislandcondorentals.com/

https://twholm.com

https://casateulada.com

USEFUL ONLINE FORUM/COMMUNITY

Matt Landau's VRMB (https://vrmb.com) and Inner Circle is a goldmine of help, advice, useful information

PMS (Property Management Software) to run your business successfully

There is a plethora of solutions in the VR industry; most if not all promise usually way more than what they deliver, and this is something you only discover "after" you've adopted them, spent lots of money, time in more or less steep learning curves and subsequent frustration.

Terry Whyte (see Annamariaisland website links above) is possible one of the most prepared connoisseurs of PMS in the US; having demoed and dissected a few hundred software solutions he condensed his knowledge in some of the following links:

 
 
 
It's worth spending time trying to understand the best software solution for your specific needs as this is possibly the single most important choice you may do. There is no perfect PMS, there is only a software that can go as close as possible to what you'd like it to do.
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